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It depends Sherry. While that ad can be impactful, its also a very negative message of divisiveness. Perhaps Trump wants to focus on positivity, hope, encouragement as opposed to blame, shame, degradation of the opposing side. Its harder to create unity between the political divide if you're saying 'LOOK WHAT THEY DID WRONGGGGGG!!!!!' These aggressive attack ads, I think are one of the issues in modern day politics.

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