Mr. Kirsch, you mentioned taking out ads in newspapers re the danger of COVID injections. EveryDoorDirectMail through USPS could reach more households more effectively than newspapers, imo. (Not to mention the likely possibility that many newspapers won't run your ads.) USPS will send postcards to postal routes you can choose from for $…
Mr. Kirsch, you mentioned taking out ads in newspapers re the danger of COVID injections. EveryDoorDirectMail through USPS could reach more households more effectively than newspapers, imo. (Not to mention the likely possibility that many newspapers won't run your ads.) USPS will send postcards to postal routes you can choose from for $0.20 each household or less ($0.0167). No addresses needed. So for the price of a full-page ad in the NYT ($150,000?), you could reach 7,500,000 households. And they are actual homes, no fudging like with subscriber numbers. My math falls apart when you include printing costs though. For 7,500,000 at PrintRunner.com (color on one side), it costs $.03 per postcard or $225,000. But imagine if you put some eye catching art or a hilarious/snarky meme on one side which would garner a lot of attention and all the hard hitting info on the other (including your substack link).
Mr. Kirsch, you mentioned taking out ads in newspapers re the danger of COVID injections. EveryDoorDirectMail through USPS could reach more households more effectively than newspapers, imo. (Not to mention the likely possibility that many newspapers won't run your ads.) USPS will send postcards to postal routes you can choose from for $0.20 each household or less ($0.0167). No addresses needed. So for the price of a full-page ad in the NYT ($150,000?), you could reach 7,500,000 households. And they are actual homes, no fudging like with subscriber numbers. My math falls apart when you include printing costs though. For 7,500,000 at PrintRunner.com (color on one side), it costs $.03 per postcard or $225,000. But imagine if you put some eye catching art or a hilarious/snarky meme on one side which would garner a lot of attention and all the hard hitting info on the other (including your substack link).
Yah, but do people pay attention to flyers?
I think they would a real postcard with a darkly funny cartoon or meme.
I totally agree with you, Victoria.