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So many people just don't want to believe it. Denial and mass formation are incredibly powerful.

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"Confirmation bias" tells us people look for confirmation that a big decision they made on a big issue was the right one. Conversely, they are going to ignore and run from any information/data that would tell them they made a terrible decision, or have been believing lies. This is probably one of those truths most people simply can't handle.

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Exactly!

By the way, New Jersey Institute of Technology has some great pages about how to identify bias: https://researchguides.njit.edu/evaluate/basics and https://digitalskills.njit.edu/data-science-analytics/data-science-terms/

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