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If you want to reach more people you’d go with milder version; you start with scam and you’d loose your audience completely… the idea is to reach as many parents as possible, parents who were misled

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Right. If you ever played with Silly Putty, you remember that you can stretch it a lot, as long as you don't try to stretch it too fast, which will make it break.

Same with skeptics, slow and steady wins the race. Maybe.

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